Tag Archives: conversion rates

9 Easy-to-Avoid Email Marketing Mistakes

Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for. Continue reading

Build a Better Newsletter

If you’re an email marketer, you probably fall into one of three categories: you regularly publish a newsletter, you’re always meaning to get around to starting a newsletter, or Continue reading