Tag Archives: contextual marketing

A Sneak Peek of Verizon at Think Summit

Our team sat down with Michael Habib, Digital Channel Manager at Verizon, to learn his best marketing tips and talk to #emailgeeks across the Twitterverse. It turns out our followers had a lot of great advice to share, and we even got a preview of Michael’s Think Summit keynote. Continue reading

The Inkredible 5: ADT

How do you encourage customers to increase their usage? ADT wanted to show new users how much they’ve used their security systems so far and encourage them to amp things up. They needed to make sure their email was an engaging and helpful way to welcome users into the ADT family and knew data visualization was the way to go. Out of the new users, 82% found the email helpful, and the campaign increased open rates by 300%.
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