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With summer winding down, the holiday season will be here before you know it. That’s why it’s so important to get ahead of the game when it comes to planning your holiday email campaigns – particularly your Black Friday campaigns. Continue reading
Pat yourself on the back – you’ve survived another Cyber Week. If you’re like us, you’re reviewing your performance and tallying your totals. This Cyber Week was one for the books, with record-breaking online sales on Black Friday and some eyebrow-raising conversion stats on Cyber Monday. Continue reading
Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Continue reading