We’re proud to announce that the Movember Foundation is a finalist for the Drum Marketing Award for Best Cause-Related Strategy and Marketing Team of the Year. The Drum Marketing Awards is on a mission to recognize the best in the business – and then make sure their peers, clients and potential recruits know all about them.
Check out how Virgin Holidays used our new augmented reality capabilities to drive customer engagement in between trips.
Augmented reality is a fresh new frontier for marketers and has countless applications across industries. But many brands are reluctant to approach this tech because they assume it would require a huge investment. The good news is that it doesn’t have to. Today we announced that Movable Ink is bringing our clients AR in a way that’s accessible. Our CTO, Michael Nutt even spoke to TechCrunch about the big announcement.
So, what does that mean? Our content team spoke with Andrew Deutsch, Movable Ink’s Senior Creative Technologist to find out and talk all things AR.