Creating the personalized experiences that customers expect is critical for any successful marketer. But how can marketers create those 1:1 experiences while staying agile and maximizing the impact of every campaign? Our Strategy Team and Client Experience Team joined forces to explain how marketers can do just that–by leveraging Movable Ink technology in a modular and strategic way using the Key Messages Module.
What is the Key Messages Module?
The Key Messages Module is a reusable module that marketers can easily add to any section of an existing email. With the ability to integrate with a variety of data sources, the module can display important updates like local store hours, personalized offers, account updates, and much more, based on what’s most relevant to the customer when they open your message.
Why use the Key Messages Module?
There’s no denying that targeted marketing messages drive more engagement than messages that are not relevant or personalized. But inboxes are inundated with marketing messages: 74% of Americans are overwhelmed with the number of emails they receive. With the Key Messages Module, marketers can take advantage of every open and existing real estate within their email campaigns to provide useful, personalized and helpful information for their customers.
The module can be used at the top of an email to communicate messages that need immediate attention, like an account update or emergency communications; or the module can be placed at the bottom of an email to communicate secondary messages like blog updates or available offers. Since the module can be added to an existing campaign, it helps marketers become more flexible by enabling them to include relevant information without creating an entirely new campaign.
How Marketers Can Benefit from the Key Messages Module
- Reusable Content: Marketers can reuse the Key Messages Module across any email campaign or stream.
- Personalized Messages: add personalized, useful content to any campaign using multiple data sources.
- Adaptable Strategy: Changing store hours? Important account update? Easily add all pertinent information within the Key Messages Module and implement waterfall logic based on your customer data to determine the best message for them.
- Maximize Engagement from Opens: Make the most of your email opens by including messages that are personalized at the moment of open in a prime section of your email.
- Increase Customer Satisfaction: Better experiences means happier, more loyal customers, and higher engagement rates.
- Decrease Call Volume: Anticipate call reasons and proactively communicate important messages with your customers before they have a chance to pick up the phone.
- Drive Key Business Goals: No matter the business goals (or how frequently they change), the Key Messages Module can be used to communicate any relevant message to drive key business goals
Key Messages Modules in Action
Customize your module so the most important message shows for that customer:
Make use of every open with personalized secondary messages at the end of your email:
See how a leading financial institution uses the Key Messages Module to highlight important information and special messages:
Want to learn how the Key Messages Module can work for your next email campaign? Get in touch.