Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Let’s take a look at 5 festive client examples that have us in the Halloween spirit.
When AC Moore wanted to encourage customers to redeem coupons at their nearest store, they knew a scratch-off was the way to go. They used Movable Ink to create a jack-o-lantern scratch off to give subscribers a discount on spooky new arrivals. AC Moore even saw a huge increase in their click-to-open rate for this email.
Lufthansa wanted to create a Halloween version of their newsletter to encourage subscribers to uncover the mysteries of Europe. So, they used Movable Ink’s API-powered live pricing modules to show their subscribers flights to spooky attractions all over Europe.
Now that the temperatures are dropping, Uniqlo knew it was the perfect time to send out a targeted promotion for their Heattech Collection of clothing that uses body heat to create warmth. So, they used Movable Ink’s weather forecasting & targeting to create a personalized Halloween promotion. The email opened up with a 7-day targeted forecast based on the user’s location at the moment-of-open and helped Uniqlo send several creative variations at once. The banner underneath the forecast even used Movable Ink’s weather targeting to recommend Heattech, Heattech Extra Warm, or Heattech Ultra warm based on the current temperature
Lenovo made sure their Halloween Spooktacular Savings event was engaging and interactive with the use of they used Movable Ink’s scratch-off feature. The coupon code and percentage off were displayed in the hidden image using image personalization.
The NHL sent out a playful email using Movable Ink’s scratch off app, and the players were the star of the show. Fans got to reveal some of their favorite players’ Halloween costumes.
Let’s upgrade your holiday campaigns
We’re excited to see how our clients use Movable Ink on Black Friday and beyond. If you’re looking for some innovative ideas to elevate your campaigns throughout the holiday season, check out our Steal These Holiday Email Ideas ebook.