Six Lessons for Marketers from the Fyre Festival Disaster

The story of the Fyre Festival, which didn’t take place as scheduled in the spring of 2017, is so compelling that it’s the subject of Netflix and Hulu documentaries released within days of each other. It’s a mind-blowing tale of what can happen when the power of experience marketing is harnessed for nefarious purposes. It’s … Continue reading Six Lessons for Marketers from the Fyre Festival Disaster