By Leah KovachDigital Marketing
Earlier this year, we conducted our first-ever analysis of conversions driven by email on mobile devices. Our latest edition of the US Consumer Device Preference Report continues this analysis to see to see how online consumers were purchasing products today.
To our surprise, it seems that desktop conversions are making a rebound after last quarter. In our analysis of 267,000 conversions, we discovered that desktops made up 52.57% of all conversions (an increase from Q1).
We also looked at email opens on a device level, read length on different types of devices, and when people are opening their emails during the day.