Does it feel like the holiday season starts earlier every year? In a way, it does. Retailers and consumers alike are planning earlier than ever, with most kicking off their holiday email campaigns in October. (33%, to be exact.)
That’s why now is the time to prepare. But where to start?
In the 2016 Retail Holiday Readiness Report, you’ll find everything you need to prepare your brand for the holidays. Here’s a taste of what you can expect this holiday season.
- Be on the lookout for triggered emails: 41% will send emails based on behavior, like cart abandonment.
- Goal-wise, 65% of brands are looking to increase revenue from email conversions.
- Planning, testing and executing email campaigns takes time: 32% will spend 3-4 weeks taking their campaign from planning to execution.
- Expect to see user-generated content in the spotlight: 57% will send UGC campaigns during the holidays.
Want to dig into all details? Download the 2016 Retail Holiday Readiness Report now.