Partner Spotlight: Feefo

We all buy clothes, eat at restaurants and maybe even get pampered at the salon. Is your first instinct to read the reviews before making a decision? You’re not alone—90% of consumers read online reviews before visiting a business, and 80% of shoppers find reviews from other people just as persuasive as recommendations from friends and family.

With more people sharing their experiences online, your online reputation takes high priority across all of your customer touchpoints. The good news is that it’s super easy to incorporate ratings and reviews in your email and mobile campaigns, especially with Exchange partners like Feefo.

With Movable Ink and Feefo, you can create a more relevant shopping experience for each customer by showcasing real-time ratings and reviews in promotional or triggered behavioral emails.

One example of our Feefo integration in the wild is with Australian focused travel site Wotif, part of the Expedia Group. They created an evergreen module in their promotional email that displays the most recent 5-star review for specified regions in Australia and New Zealand.

Another great way to leverage ratings and reviews is in your triggered emails, which we know plays a leading role at driving conversions. Include the average star rating for the product and latest 4+ star review in a cart abandonment email, and couple it with the customer’s real-time loyalty status and curated UGC feed.

If you’re interested in Feefo, they are offering a special 25% off for the first 12 months if you sign up before the end of 2020. There’s still time to get your holiday campaigns off the ground and ensure your marketing strategy is in tip top shape for 2021!