Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks. That’s why we’re proud to showcase our partnership with Coherent Path.
About our Partnership with Coherent Path
Coherent Path’s machine learning-powered predictive analytics software identifies content relevant to a customer right now. It surfaces products, offers, and editorial messages across an optimal sequence of email sends. Content can be reused within an ongoing feedback loop to test and determine its value.
With Coherent Path and Movable Ink, retailers can automatically create and deliver the right balance of content for each unique customer in real-time. This enables retailers to maximize the value from each piece of content while generating peak engagement over time.
In this example, Bloomingdale’s leveraged Coherent Path to determine the optimal time to send the email to subscribers and tailored the offers based on their top priority categories. Movable Ink created modules based on the targeted categories to pull in the tailored products directly from the Bloomingdale’s website in real-time. This requires just one campaign build with one set of codes, allowing the Bloomingsale’s team to continue to reuse this campaign for different iterations, saving both time and resources.
“Movable Ink and Coherent Path’s joint solution allows us to streamline our campaigns, providing a personalized, real-time experience for our customers, decreasing our setup time internally, and driving ROI,” said Anastasia Bourekas, Email Marketing Manager at Bloomingdale’s.
To learn more about our integration visit Coherent Path on the Movable Ink Exchange.
About Coherent Path
Coherent Path is the email marketing calendar company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the relevant themes and categories that they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow .
By creating an optimized email diet that caters to each customer’s evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue.
Headquartered in Boston, MA. with offices in Toronto, ON, Coherent Path works with retail leaders like Bloomingdale’s and The GAP. For more information, visit our website, follow us on Twitter or connect on LinkedIn.