August 28, 2018
How do you keep your audience up to date when your lineup changes every day? The NBA wanted to make sure their subscribers knew exactly when to tune in and show up to support their favorite teams. But with over 50 games scheduled per week, it was challenging to personalize every email at scale. Normally this would mean a lot of grunt work for an unlucky marketer, but the NBA knew there had to be a better way. Continue reading
August 27, 2018
Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implications for marketing in the US. Lucky for you, there’s plenty of time to get ahead of the game. Continue reading
August 23, 2018
In honor of Women’s Equality Day on August 26th, we wanted to highlight just a few of our #ladyboss Inkers who push the boundaries of innovation every single day and have been featured in the news lately. Continue reading
August 21, 2018
We’re thrilled to announce our clients, House of Fraser, are shortlisted for the eCommerce awards for Best Email Marketing Campaign, Best Use of Multichannel, Best Use of Personalization, and Best Fashion eCommerce. You read that correctly. “The Blackout” is a contender in four different categories. It’s that good. Continue reading
August 20, 2018
Kids are beginning to realize that the freedom they’ve enjoyed for two months or so is near an end. At the same time, parents are eagerly anticipating asking those same kids if they’ve packed their lunches, instead of constantly telling them to “get off that screen.”
August 16, 2018
Email is one of the most influential marketing tools you have at your disposal right now, and we’re teaming up with our friends over at Curalate to show you how to take your engagement to the next level. Our secret weapon? User-generated content. Continue reading
August 15, 2018
Calling all marketers! Now’s the time to start planning your holiday campaigns. And if you’re looking to level-up your Black Friday, Cyber Monday, and other holiday content, we have just the video for you. Continue reading
August 14, 2018
Our team sat down with Michael Habib, Digital Channel Manager at Verizon, to learn his best marketing tips and talk to #emailgeeks across the Twitterverse. It turns out our followers had a lot of great advice to share, and we even got a preview of Michael’s Think Summit keynote. Continue reading
August 13, 2018
Several major holidays are coming our way in the next few months. No doubt you’re already ready to make the most of Labor Day, and you’re hopefully already planning for Thanksgiving/Black Friday and the December holidays. But you don’t have to limit yourself to those popular favorites. Continue reading
August 8, 2018
Black Friday is less than 100 days away. The pressure is on. Continue reading