Choose Your Own Adventure: Movable Ink Brings AR to Its Visual Experience Platform

Augmented reality is a fresh new frontier for marketers and has countless applications across industries. But many brands are reluctant to approach this tech because they assume it would require a huge investment. The good news is that it doesn’t have to. Today we announced that Movable Ink is bringing our clients AR in a way that’s accessible. Our CTO, Michael Nutt even spoke to TechCrunch about the big announcement.

So, what does that mean? Our content team spoke with Andrew Deutsch, Movable Ink’s Senior Creative Technologist to find out and talk all things AR.

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Campaign Spotlight: PANDORA UK

Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.
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4 Ways Travel Marketers Can Encourage UGC

When it comes to promoting travel destinations, user-generated content (UGC) has few peers. Travelers – especially young ones – increasingly avoid purchasing if their destination, tour, or experience hasn’t been validated by their peers. That’s because UGC is a potent form of social proof – one of the most critical drivers of purchasing decisions.
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