The demands on content developers are relentless. Just as you meet one deadline, another one looms. Continue reading
June 5, 2017
June 2, 2017
Memorial Day Weekend Email Report: Desktop Opens Dip
Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. Continue reading
Movable Ink + New York Cares: Giving Back to Our Schools and Public Spaces
At Movable Ink, we <3 New York. Even though we have Inkers based around the country and even around the world, our NYC headquarters is very much our home base. And any time we have the opportunity to give back to our community, we jump at the chance. Continue reading
June 1, 2017
Email Spotlight: Scholastic
Transactional emails are among the most successful types of emails for driving engagement. They’re opened and clicked twice as much as other emails, they see six times more revenue, and they have seven times the conversion rates. Continue reading
May 31, 2017
Movable Ink CEO Vivek Sharma Wins Owler’s Top-Rated CEO Award
At Movable Ink, we’re dedicated to creating amazing experiences for our clients and team alike. Continue reading
6 Behavioral Marketing Emails That Boost Engagement
As marketers look for new ways to connect with their audience, behavioral marketing could be the key to more opens, clicks and sales. This type of data is essential for creating rich, contextual experiences for your customers. Continue reading
May 30, 2017
5 Email Marketing Lessons We Can Learn From Musicians
Ever want to conduct an orchestra? Being able to summon all that beautiful music must be an amazing feeling. Continue reading
May 25, 2017
Here’s Why It’s Time to Embrace Behavioral Marketing
In today’s oversaturated market, your content has to wow your customers. Amazing, customer-focused content is what sets your brand apart from the pack and gets the best results. Continue reading
May 24, 2017
Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign
Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. Continue reading
May 22, 2017
Monday Catch Up: Frequency, Email Open Rates, and How to Boost Engagement
Good Monday morning, marketers! It’s time for another quick recap of recent email marketing news. Here you go: Continue reading