Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.
Up Your Marketing Luck: Gamification Tactics From Winning Brands
Every holiday offers marketers another special opportunity to engage their customers. Discover how brands like Minnesota Timberwolves, Dunkin’, Origins, and more use quick-win gamification tactics to drive extra engagement every holiday.
When emails take an average of 2 weeks to complete, marketers know that something has got to change. Discover how templatization can unlock greater efficiency all while driving fresh, engaging content your customers love.
Featured Post
Three Tips to Navigate the Generative AI Buzz
Generative AI has changed the game in martech. But while the solution is a valuable asset in marketers’ tech lineup, it’s not a one-size-fits-all solution. Read the blog to discern between the hype and reality of Generative AI.
Featured Post
Retail Reboot: Winning Strategies for Early Year Success
The first few months of the year often see lower revenue for retailers, but the slowdown isn’t inevitable. Using the strategies outlined in this blog, retailers can use the momentum of peak-season to launch a successful Q1.
Digital Marketing
Year-in-Review Campaigns to Drive Lasting Retention
Year-in-review season may have come and gone, but it’s never too late to gain valuable inspo for stellar week- or month-in-reviews. See these incredible retention-driving campaigns that summed up 2023, ensuring engagement all year round. ...
Digital Marketing
DART: Four Key Steps to Streamlining Your Time to Market
Most marketers' biggest bottleneck to success is having enough time to create truly stand-out content. But with the DART approach, you can beat the stats and streamline your time-to-market to keep pace with ever-evolving customers.
Data & Technology
3 Wellness Campaigns to Drive Year-Round Motivation
Over 90% of New Year’s resolutions are fitness-related, yet only 10% of these promises are kept. Learn how brands like The Vitamin Shoppe and Spartan Race use their marketing messaging to support customers’ goal chasing all year long.
Digital Marketing
Marketers’ Comprehensive AI Glossary
AI is quickly becoming marketers’ number one tool, but not every solution is made equal. Get a firm grasp of AI terminology to help you discern which solutions deliver strong, innovative value, and which ones you can step away from.
AI Personalization
6 New Year’s Resolutions from Email Marketers
A new year calls for fresh, strategic resolutions that help you reach your marketing goals for 2024. Get some tips and inspirations from the resolutions Movable Ink’s strategists are setting to hit the ground running this year.
Digital Marketing
Why Marketers Must Replace the Campaign Calendar
While the campaign calendar has helped marketers organize their strategies, it’s time to trade it in for something better: AI. Learn how to upgrade to AI-driven timing that allows you to send personalized messages at the most relevant time.
AI Personalization
Build vs. Buy: The Personalization Predicament
Marketers need personalization, but many are unsure whether they should build or buy their digital marketing solution. In this blog, get the key insights to guide the consideration process.
Digital Marketing
The Top 10 Marketing Campaigns of 2023
With 2023 nearly at a close, it’s time to highlight the marketing campaigns that truly stood out from the crowd this year. From innovative omni-channel plays to campaigns with perfect pop culture flair, this round-up is sure to inspire.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.