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[eBook] How to Elevate Your Rewards Program with Email

Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
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Visual Experiences Everywhere

[Video] Welcome to Marketing’s Visual Era

Marketers spend so much time planning ideal purchase funnels for their customers, but in this day and age, is that really practical? Just think about your own lifestyle and habits. You have any number of screens, devices, and platforms available at a given time, and the path to purchase is hardly ever a straight line.
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Keep an Eye on These Seven Web Design Trends

The web has evolved exponentially since its birth in 1989. And that evolution is continuing in many exciting ways; so many, in fact, that it’s hard to keep up. We’re here to help with a look at seven web-design trends you should know about:

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7 Ways to Balance Personalization and Data Protection

Consumers like personalization, they really like it.  According to a Gartner study, “81% of consumers want brands to get to know them and understand when to approach them and when not to.” But consumers are also wary of sharing the data that marketers need to create their messages, as indicated by a study of 4000 consumers that showed that 68 percent of respondents are fearful of how marketers will use that data. Continue reading