How the jewelry retailer quickly scaled up sophisticated personalization

When the global jewelry retailer Pandora decided to integrate Movable Ink into their email campaigns, the marketing team needed a personalization tool that could create sophisticated, 1:1 content at scale. Once on Movable Ink’s platform, the team moved fast, building reusable blocks that upscaled their emails while cutting production time. Connor Hurson, Pandora’s CRM Manager, spoke recently about his first year as a Movable Ink client, the pain points Movable Ink helped him address, and how the retailer utilized personalization to quickly change gears during the pandemic.

In this episode of Ink Tank, Brittany Offredi, Scotiabank’s Senior Manager of Email Channel Management, reflects on what’s been a year of reshaping customer experiences and upping digital transformation for the new era of digital banking. While chatting with Movable Ink’s Director of Strategy, Jackie Mattia, Brittany shares how Scotiabank weathered an unpredictable 2020 by enhancing customer experiences with a personalized, data-driven approach.

Here at Movable Ink, we pride ourselves on partnering with innovative marketing technology brands to deliver first-rate personalization for our clients. With that in mind, we are proud to announce our partnership with XtremePush, one of the world’s leading customer engagement, personalization, and data platforms. 

By Becki Francis: Associate Director of Client Strategy, Retail Practice Lead

Retail recovery is at a turning point. After a year of pandemic-induced lockdowns and social distancing restrictions that put in-store shopping on pause, global vaccination rollouts are giving rise to renewed hope for retailers. But while reductions in pandemic restrictions and promises of pent-up consumer demand are reasons for optimism, some things have irreversibly changed, and reopening does not mean turning the clock back to 2019.

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Job of the Week

Email Manager, Target – Minneapolis, MN

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel

In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the mobile age unfolding in real-time, you’d be surprised how many are unprepared for it. According to eMarketer, only 9% of marketers have achieved a seamless omnichannel experience and 39% of marketers report having just a basic integration between web, email, and mobile communications. 

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

flexEngage Becomes Official App Partner of Movable Ink

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks. That’s why we’re proud to announce our latest partnership with flexEngage.

Research reveals how marketing leaders are reacting to new economic outlook

By Alison Lindland: Senior Vice President of Strategy, Movable Ink

The first quarter of 2021 was an economic roller coaster. The world went from pandemic confusion and social unrest in January to signs of normalcy and quick vaccine wins to round out March. As a result, what marketing leaders knew two and a half months ago has dramatically changed while preparation for Q2 and even H2 take place.