The CMO Preparedness Guide

2021 Predictions for a Year of Recovery

The word prediction should have quotes around it, as we enter an uncertain time for both businesses and consumers. With early vaccine successes, the world could be returning to normal sooner than initially anticipated. However, the economy will still lag as we continue to recover from last year’s pandemic-induced recession. 

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Culture Spotlight: Meet Black Ink

“To build, create, and maintain a safe, connected, workable environment for Movable Ink’s Black and Brown employees. We uplift the contributions in our employees, making a home for inclusivity and creativity. Black-Ink serves as a space for learning, nurturing, and cultivating the Black experience.” 

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Inkredible Opportunities, February 5th


At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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The Loyalty Program Advantage

How Personalized Rewards Communications can Build Revenue and Retention

The retail world is still recovering from a difficult 2020 that saw brick and mortar business turn digital overnight and new acquisitions grind to a halt. While most brands were already preparing for the transition before COVID-19 struck, the dramatic shift to both eCommerce and a retention-heavy strategy left many brands reeling. As the uncertainty of last year leads to a return to normalcy in 2021, the organizations that invested in their rewards programs and loyal customers are in an enviable position to rebound from last year’s chaos.

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Inkredible Opportunities, January 29


At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading

Focusing on Emotion

How retailers create emotional connections that drive retention

Who would have thought 2020 would be the year of mandatory personal space?

Retailers were forced to navigate a complex maze of pandemic-induced closures and shifts in business strategy last year. With tremendous measures like social distancing still looming over stores fully reopening, brands that normally depended on delivering customer value through in-store experiences are quickly adopting all-digital strategies in 2021.

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Creating Custom Branding Experiences During a Pandemic

How At Home Used Email Visualization to Rapidly Shift Priorities

Last year was a year of creative thinking for many brick and mortar businesses and their marketing teams. In 2020, the most successful companies were the ones that rapidly adapted to the virtual world after COVID-19 lockdowns cut foot traffic to zero. At Home, the home décor retailer, required an agile approach to communicating with customers, especially when states began implementing indoor gathering restrictions.

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Inkredible Opportunities, January 22

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading

Building Retail Loyalty During and After the Pandemic

With the COVID-19 vaccine rollout now fully underway, retail brands are sifting through the pandemic-era changes in consumer spending habits to figure out which ones will become permanent. Most notably, digital transformation seems here to stay. eCommerce, which allowed consumers to purchase goods and services safely, boomed during the pandemic, with categories such as groceries, books, cleaning, and sporting goods increasing year over year growth by more than 100%.

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Inkredible Opportunities, January 15

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading