Your Last-Minute Holiday Email Checklist

With Cyber Week fast approaching, you probably already have your holiday emails stacked and ready to go. But there’s a lot at stake – if you’re like 65% of brands, your goal is to increase revenue from email conversions. Your email campaigns need to get noticed and outshine your competition. Continue reading

4 Email Campaign Ideas for National Free Shipping Day 2016

For email marketers, this is the time of year that you’re double-checking your holiday campaigns and making last-minute changes to ensure everything runs smoothly when it’s time to deploy. You probably have Black Friday, Cyber Monday and other holiday promotions covered. But what about National Free Shipping Day? Continue reading

6 Inbox Management Tips for Email Marketers

If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never forgotten it – after all, you were completely absorbed in what you were doing, you were doing it well and you were being extremely productive. According to Csikszentmihalyi, people who experience flow feel “strong, alert, in effortless control, unselfconscious, and at the peak of their abilities.” Continue reading