Ask any email marketer today about contextual email, live content, real-time email, or open-time personalization, and they’ll know exactly what you’re talking about. But that wasn’t always the case.

Customer data is the most powerful tool that digital marketers have in their holiday-season toolbox, and it’s not too early to think about how you are going to deploy it this year. Harness the power of your data to:   

You’re probably familiar with traditional layaway plans, which gave shoppers the opportunity to pay for purchases over time. They would make a down payment and then visit the store to make additional payments. But patience was required: The item didn’t come home until it was paid for in full.

At Movable Ink, it’s no secret that our company culture is important. Our best-in-class team and our guiding values of curiosity, empathy, and grit make us an incredible place to work, but we also have our vibrant culture to thank.