Embracing Change: Top Takeaways From Movable Ink’s “Evolving Your Email Marketing Strategy for Apple’s Mail Privacy Protection” Webinar

This week Movable Ink’s Strategy Team presented a webinar addressing Apple’s upcoming iOS 15 privacy changes that will affect how brands personalize their email communications, market to consumers, and measure campaigns. 

The webinar offered tactics every marketer should keep in their back pocket in preparation for privacy changes. In case you missed it, here are the key takeaways from the webinar to keep in mind. 

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Mobile Marketing in the Era of Privacy: 3 Ways iOS 15 Will Affect Push and In-app Messaging

By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel

Apple’s latest announcement at the WWDC unveiled new consumer privacy measures that have some brands wondering if they come at the expense of their marketing strategies. Coming in September, features like Apple Mail Privacy Protection and App Privacy Reporting will give Apple users more control and visibility into their data. Once released, App Privacy Reporting will let users easily see which apps they’ve permitted to access their data. At the same time, Mail Privacy Protection will prevent email senders from using invisible pixels to collect information about the user and masks IP addresses. Without these pixels, marketers will be unable to detect email open activity or location information based on IP address.

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Inkredible Opportunities, July 2nd

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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1-800-FLOWERS.COM, Inc. Leverages Personalization as the Go-to Destination for Gifting and Sharing

As a company focused on inspiring more human expression, connection, and celebration, the 1-800-FLOWERS.COM, Inc. e-commerce platform – which features more than a dozen brands – has become a popular destination for consumers to connect with the important people in their lives. With connection and expression becoming more important than ever, the company recently accelerated its customer engagement efforts – building relationships with customers beyond the transactional process and fostering a real sense of community and belonging.

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Inkredible Opportunities, June 25th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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Three Mobile Campaigns that Quickly Grab Consumer Attention

By Shannon Cook: Director, GTM Mobile Enablement

Time is of the essence. When someone receives a mobile notification or opens an app with only a few seconds to spare, brands have a small window to grab their attention. “The average human attention span has fallen from 12 seconds to eight seconds,” Retail Dive writes about the challenges facing mobile marketers. “That is shorter than the attention span of a goldfish.”

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Inkredible Opportunities, June 18th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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Inkredible Marketer Pride Month Spotlight: Rich-Allen Page

On this special Pride edition of Ink Tank, Rich Allen-Page, Audible’s Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich has fostered a rewarding career at some of the largest companies in the world, while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

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