Our Top Blog Posts of 2017

2017 was huge for innovating in the inbox. We saw more marketers focusing on the quality of their email content by adding advanced personalization to surprise and delight their customers.

We also saw countless marketers embrace data – or at least look for new ways to leverage data in their emails. Our top-trafficked blog posts of 2017 reflect that need to create better customer experiences through content and data.

Like what you see? Check out our best email and design focused blog posts in the 2018 Email Content and Design Guide.

Our Top 10 Highest-Trafficked Blog Posts in 2017

1. Steal These Contextual Email Ideas for Your 2017 Campaigns

Everyone was looking for fresh new email inspiration in 2017. If you want to your email content even further in 2018, consider blending content and data together with intelligent content. Here’s an overview of what intelligent content is and how it works.

2. Movable Ink’s Timeline of Contextual Marketing

We’ve come a long way since 2010! In fact, we recently hit a record 500 billion impressions, and reached nearly 2 billion impressions in a 24 hour period during Cyber Week. This timeline will show you some of our earliest campaigns and how we have evolved over time.

3. Proofreading: Your 14-Point Email Copy Checklist

For an email marketer, there’s nothing worse than sending an email out with a glaring mistake. Use this 14-point checklist to send bullet-proof, mistake-free email content.

4. Designing the Receipt: How to Put the Trance in Transactional Emails

Transactional emails are too often forgotten, but they can easily be used to create delightful customer experiences. In this webinar, we teamed up with Really Good Emails to show you a few different types of transactional emails that you can optimize with relevant content.

5. 5 Subject Line Mistakes +1 Big Way to Boost Open Rates

Your email’s subject line is crucial for scoring high open rates and driving engagement. In this post, we covered some of the most common subject line mistakes along with one proven way to boost open rates.

6. How to Use Customer Testimonials in Your Emails

Nobody tells your story better than your customers, why not leverage your testimonials in your emails? You can include video testimonials, longer form case studies, customer quotes and more. Use these ideas to get your testimonials emails rolling.

7. 10 Types of Triggered Email Marketing Campaigns (And How to Use Them)

Are you getting the most out of your triggered emails? And are you sending the right ones? This blog post will help you find gaps in your transactional email strategy.

8. Email Marketing 101: Conversion Rate Optimization

It’s no secret that email is huge for conversions for marketers everywhere. But there’s always room for improvement, right? Use this blog post to uncover opportunities in your existing emails to take your conversions to a new level.

9. 6 Behavioral Marketing Emails That Boost Engagement

Behavioral content is perfect for driving your customers to click through, whether it’s in a cart abandonment email or a newsletter with popular products. This blog post outlines 6 types of behavioral emails that every marketer should have in their email toolkit.

10. 4 Crafty, Not Clingy Ways to Personalize Your Emails

Email marketing personalization is an incredibly hot topic, but if you’re just getting started, there are a few things you should know – especially when it comes to not freaking out your customers. This post will guide you through some best practices for using personalization in your email marketing.