Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017.
Our 5 favorite Valentine’s Day 2017 Emails
Dunkin’ Donuts made it easy to find a gift for all the coffee-obsessed valentines out there. In this email, they promote their mobile app, in-store purchases, website and loyalty program. By combining clever messaging and personalization, they delivered a relevant, on-brand message to their subscribers.
Blink Fitness did an awesome job of combining their brand messaging (love yourself!) with the holiday. This email included a GIF and went out to people who hadn’t yet signed up for a gym membership. They also sent out a separate campaign to their members that included a personalized song. Pretty sweet, right?
Heifer International is a global nonprofit that works to provide livestock to struggling communities. They sent their supporters an email that not only included name personalization, but also spelled out a list of attributes based on the letters in their supporter’s name. They even added signatures from the Heifer Animals to make the email feel extra special.
Email campaigns that showcase your customers are especially powerful. Add a charitable component, and you’ve got a winning campaign. For V-Day, Lyft encouraged their customers to pay it forward by doing something nice for a stranger. They featured real Lyft passengers who went out of their way to offer kind gestures to others.
Like many retailers, Uniqlo used Valentine’s Day to treat their customers to a special deal. They offered free shipping on every order and featured their top picks for him and her. Because it’s a limited time offer, it’s sure to drive additional sales from last-minute Valentine’s Day shoppers.