[On-Demand Video] Customer First: Delivering Data-Activated and Relevant Experiences

Customer retention is more important than ever in 2020, but creating personalized experiences that help drive those meaningful customer connections can be challenging.

Brooklinen knew this challenge and wanted to create a more customer-centric loyalty program. In this fireside chat from Emarsys’ digital festival Retail Renaissance, Allie Donovan, Director of Email and Retention at Brooklinen sits down with Kyle McClure From Movable Ink to discuss the steps the brand took to create a customer-first experience.

They’ll cover how they got to know their customers better during quarantine and how they are using personalization to strengthen those critical relationships.

Click here to watch on-demand.