Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

In 2010, Movable Ink pioneered the technology for generating personalized visual experiences for every consumer at the moment of engagement. In the ten years since then, our team has been able to partner with marketers from the world’s most beloved brands to automate the production of personalized creative based on any type of data across email, and websites. Now, we’re proud to announce our official expansion into mobile, a critical part of the overall consumer experience.

With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile platforms.

“Mobile is a fantastic complement to email’s broad reach. A consumer that chooses to download a brand’s mobile app and continues to use it regularly signals a deep relationship based on value, utility and trust. We’ve seen great use cases during the preview phase of our mobile solution and this general availability opens the floodgate for mobile marketing innovation and its potential to drive engagement, loyalty and sales.”

Vivek Sharma, CEO

Key Capabilities of Movable Ink for Mobile

  • Automated content generation: Create personalized visual experiences for rich push and in-app messages with an intuitive UI and streamline production to decrease time to market
  • Data-activated creative: Build creative for rich push and in-app messages with real-time data like pricing and inventory, personalized offers, and loyalty reward balances from API, web, CSV, CRM, and other sources
  • Real-time contextual content: Provide customers with unique visual experiences through an in-app message or the app inbox by targeting content with context such as location, weather, time and device
  • Reporting: Analyze the performance of mobile messages and compare the effectiveness of different creative variations with granular metrics

Meet our mobile partners

At Think Summit 2019, Movable Ink announced new partnerships with leading mobile platform providers Airship, Braze, and Upland Localytics, and these companies have been essential in enabling Movable Ink’s successful expansion into the mobile channel. Movable Ink’s integrated mobile solution has since been in preview phase with a number of early adopter brands including The Very Group, a multi-brand online retailer and financial services provider in the U.K.