Monday Catch-up: Words to avoid, resource allocation & personalization

It’s another Monday morning, marketers! Here are few email-marketing related news items from the past week—let’s hit the road to a productive work week.

Email etiquette: a few words and phrases you want to avoid

A recent survey resulted in a list of key words and phrases that may give email recipients the wrong impression – or perhaps worse, make the sender sound rude. The list includes such commonly used words as “me,” “need,” “important,” “no,” “fine” and “sorry.” In addition to avoiding these words, the results advise against using too many exclamation points and, please, no swearing!

Companies to devote more resources to email marketing in 2016
This year is shaping up to be a big one for email marketing. Nearly three out of four companies participating in a recent study said they plan to spend more time on email production, and more than four out of five say they will increase email marketing budgets in 2016. In addition, improving email content and providing contextually relevant email experiences were cited by about one-third of all respondents as primary goals for the year.

Companies link personalization excellence and campaign performance

Companies that claim to excel in email personalization are more than twice as likely to say that their email campaigns are “excellent” or “good” compared to those who are not personalizing their messages, according to the “Email Marketing Industry Census 2016” published by Econsultancy and Adestra. In addition, according to data from the census, 73 percent of company respondents rate email marketing as “excellent” or “good” in terms of ROI. This number is up from 66 percent in 2015 – making email the “fastest-growing channel for ROI in the marketing industry.”