optimization

Monday Catch-up: Digital Optimization and Financial Services Marketing

5 Keys to Digital Marketing Optimization

Marketing Land offers five helpful steps to digital marketing optimization.

A key takeaway — leverage existing behavioral and contextual data. These are valuable metrics that can help build out comprehensive audience segments that deliver greater relevance.

Read more at Marketing Land.

Calling all Financial Service Marketers: New Webinar Recording 

Listen to our latest webinar on Contextual Marketing for the Financial Services industry. In this installment of our webinar series, we offered actionable advice and real-world implementations to show you how to use dynamic email content to lift engagement, drive traffic and convert customers, all while operating clearly within the established financial regulatory framework.

Listen now.