Monday Catch-up: Dormant contacts, Infographics and Travel

Good morning Marketers. How about some email marketing news with that coffee?

The truth about email: An infographic

Contently shared an insightful infographic on email behavior based on an analysis of five million emails by Gmail. Some takeaways include the best words to use in email titles, including, “apply,” “opportunity,” “demo” and “connect.”

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Reclaim your dormant contacts

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. Business 2 Community offered seven steps for effectively marketing to dormant contacts. We like step five: Create Your Email(s) and Save for Automation

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The Travel & Hospitality Email Playbook

Did you know travel and hospitality marketing emails have among the highest open rates? We’ve just publish a new playbook to help travel marketers ensure those emails are converting once they’re opened. Learn how to create beautiful, contextual emails that offer a personalized experience in the inbox. Download your copy now.