Monday Catch-up: Social Media, ROI and Images

Welcome back to the work week. Here’s the latest and greatest in email marketing …

Email generates 50% more sales at 33% less cost than other channels

Entrepreneur published “7 Statistics That Prove Email Marketing Isn’t Dead.”  The article echoed what many of us in marketing already know — consumers like to get email, as long as it’s not email they don’t want to read. The stats tell an impressive story though, including that according to the Direct Marketing Association, email yields an estimated 4,300% ROI.

Read more at entrepreneur.com.

Email is more effective than social

Forbes says email marketing is more effective than social media at acquiring paying customers and getting them to act. We think social works best when incorporated into email campaigns.

Read the full article at Forbes.

Webinar: Holiday How-To: Driving Engagement with Compelling Email and Imagery

Thank you to Curalate for a fantastic webinar last week! We partnered with them to host a holiday webinar full of insight and tips for how to make the most of your email campaigns with compelling imagery while saving time and resources.

Watch the webinar now.