leap year

Monday Catch-up: ROI, Automation and MarTech

Happy Leap Day Marketers. Let’s dive into this week with a quick catch-up on email marketing news.

Getting more ROI out of email marketing

Forbes shared some insight into how to get more from your email marketing. Continuing the trend of recognizing the importance of personalization, the articles says 74% of marketers believe it’s important and that it improves conversions by 10% and click-through rates by 14% compared to regular emails.

The article also lists A/B testing as an important factor for improving ROI.

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Facing your marketing automation fears

Bizjournals.com shared some advice on facing your automation fears.  Read on for three easy steps to conquering your fear of digital, content and marketing automation.

The state of Marketing Tech in 2016

Tech Cruch broke down the state of marketing technology for 2016. The article takes an optimistic look at adtech, B2B and B2C tech, and digital systems of record in light of some of the more pessimistic views of martech popping up in the media lately.

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