Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

Welcome back to the work week, marketers. Let’s catch up on some noteworthy news from the past week …

4 email marketing lessons from political campaigns

The Content Standard offered four email marketing tips based on learnings from current political campaigns. One important take away: The more an email sounds like it’s coming from a human, the more effective it is. But there is a tipping point — get too personal and you’ll turn voters off.

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A quarter of marketers don’t A/B test subject lines

Although subject lines rank as one of the top three factors that affect the response rate of an email campaign, about a quarter of marketers never split — or A/B — test them, according to a recent survey. And of those who do test, almost 46% said they only spend a few minutes on creating subject lines to test.

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2016 email marketing trends for retailers

In 2016, we’ll see more retail brands raising the stakes by delivering contextually aware email content. Is your brand ready to compete for inbox attention in 2016? Our new ebook, The Top 2016 Email Trends for Retail Marketing,  takes a look at new trends in email for retail, as well as best practices and inspiration to take your marketing to the next level.

Get your free copy now.