Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

Monday Catch-up: Personalization Increases Opens, Social Sharing and “One Off” Holiday Shoppers

Share This Post

It’s on! Black Friday and Cyber Monday are fast approaching. The holiday marketing season is in full swing. Grab a cup of coffee and let’s get back to work with a few updates.

95% of surveyed marketers saw increased open rates with personalization

Personalizing emails improved open rates for 95% of email marketers, and almost as many saw an improvement in CTRs. Venture Beat surveyed 200 marketers and found the most frequently used personalization method was using the recipients name — with 32% of marketers using this tactic — but incorporating social profile, demographics data, previous interactions and time of day were close behind.

Read more at Venture Beat.

Emails with social sharing buttons have a 115% higher click-through-rate

The National Law Review has published 11 tips for law firms to improve email strategies — but most of the shared best practices apply to any industry. A few of our favorites are:

  • Make it personal
  • Analyze often
  • Incorporate social sharing buttons

Although we recommend going beyond just social sharing buttons, it’s a good place to start.

97% of customers will wait to shop during the 2nd half of the holiday season

According to an article by Biz Report, only 3% of holiday shoppers make purchases during Black Friday and Cyber Monday, and it’s important for marketers to know the difference between these shoppers and the remaining 97% who wait. Cameron Lewis, Content Marketing Specialist at Bluecore, suggests updating triggered emails for the second wave of holiday shoppers — or “one off” shoppers — to effectively reach them.

Read more at bizreport.com.

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now