By Amy MullenDigital Marketing
Welcome back to the work week. Let’s catch up on some marketing news …
50% Of Email Marketers Send Everyone The Same Email
A recent survey by GetResponse shared some disappointing stats around email personalization — most email marketers aren’t using personalization and other key targeting tools. But the good news is that many are using automation. The survey shows:
- 42% of marketers send everyone on their list the same email
- Only 4% use behavioral and survey data for personalizing emails and targeting
- 75% use email automation
- 57% intend to increase email marketing budgets this year
Improve Email Deliverability in 6 Steps
Multichannel Merchant offered 6 tips to improve deliverability. Sending relevant, properly formatted emails tops the list. This tops our list as well — contextual messaging and device detection are our bread and butter — but they also add some coding advice. “Make sure your HTML is properly formatted” because emails that are poorly coded will get caught in filters or won’t render properly.