Monday Catch-up: Holiday Tips, Constant Contact and a New Webinar

Happy Monday and welcome back to the work week. Here’s a few things you should know …

Only 47% of B2C marketers optimized their preview text during the 2014 holiday

Marketing Land reports a lack of preview text optimization last year – a real missed opportunity for increasing email opens.  They also offer 10 great tips for a successful holiday email marketing season.

Read more on Marketingland.

Constant Contact acquired by Endurance International

In a cash deal valued at $1.1 billion, Endurance International Group Holdings has acquired online marketing company Constant Contact. The deal is the biggest of its kind since Salesforce.com paid $2.5 billion for Exact Target in 2013.

Read more at MediaPost.

Webinar: Contextual Email Marketing for Financial Services: Exceeding Challenges to Drive ROI

Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services: Exceeding Challenges to Drive ROI.”

This webinar offers actionable advice and real-world implementations that will show you how you can use dynamic email content to lift engagement, drive traffic and convert customers, all while operating clearly within the established financial regulatory framework.

Register now.