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Monday Catch-up: Holiday Shopping, Open Rates and Personalization

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We’re getting closer to the “last-minute shopping” season. A RetailMeNot Survey found that 30% of people wait until Christmas Week to do the majority of their holiday shopping. This means there’s still an opportunity for retailers to reach their customers with email campaigns to drive sales.

Need some last minute tips? Read on …

7 Email Marketing Strategies to Increase Open Rates

The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations.

Read all seven tips.

Personalization makes email marketing cool again

We’d argue that email marketing never went out of style — and we have the ROI stats to back us up — but it’s encouraging to know other marketers are recognizing the power of email again.

Marketing Land reported this week that automation, and contextualization features, like personalization, have changed the way we do email. making it “universally cool again.”

Read more at Marketing Land.

Retail Trends for 2016: Webinar now available

Thanks to our partner, interactive agency CTRAC, for working with us on an informative webinar full of new trends, best practices and inspiration to take your email campaigns to the next level in 2016. You can access a free recording of the webinar “Email Marketing For Retail: Top Trends for 2016” now.

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