Monday Catch-up: Gamification, Personalization and Live Polling

Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started!

Big Brands are using gamification to increase customer loyalty

Tech.co feature gamification campaigns from Nike, Starbucks and the U.S. Army. One key takeaway — always reward participation. Gamification is a highly effective tool to increase participation in loyalty programs and overall customer engagement.

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91% of marketers plan to prioritize customer personalization over the next year

Marketing-Interactive.com listed contextual marketing as one of three trends that will drive B2C ecommerce in 2016. “Strategies that rely on demographics-based segmentation are no longer personal or relevant, thus successful marketers must use messaging that speaks to the consumers as individuals, addressing their immediate personal circumstances and shopping intent.”

The article also says that B2B marketers now expect a B2C-like experience, and predict that companies that don’t provide a personalized customer journey will lose out to those who do.

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WEBINAR: Using live polling to increase engagement and personalization

Incorporating live polling into your emails can help you gather customer data that will help you create targeted, personalized campaigns, increase engagement levels and drive ROI. Join us on February 10, 2016 at 1 PM EST to learn more about what live polling can do for your marketing efforts and how to implement it in a way that is fun and engaging.

Register now.