Marketing Sherpa: Interactive Email

Interactive Email: 6 tactics to leverage the influence of social reinforcement

Vivek Sharma, founder, Moveable Ink, pointed out that people interact with email campaigns alone, unlike with social media. If the content piques the recipients’ interests, they typically won’t consult anyone, but rather click on the offer to find out more. 

Sharma said, “If you can add social signals, they can act as really persuasive elements inside traditional email campaigns.“