A team of Movable Inkers flew to Las Vegas for the MarketingSherpa Email Summit this week. We attended a lot of different conferences and met some clients (Finish Line won the B2C Email Campaign of the Year and gave a great talk about hyper-targeting), partners, and industry peers along the way.
We’re always interested in hearing what fellow email marketers are thinking. At EEC 2015, the prevailing theme was about deliverability.
At #SherpaEmail, there was a decided focus on data, testing, and getting email to dynamically respond to customer context. That was great news, because we’ve been thinking a lot about how brands can use contextual marketing not to just build campaigns, but enhance and create customer experiences.
Here’s a round-up of what people saw, learned, and discussed at #SherpaEmail:
This past week, a bunch of Movable Inkers took off for Las Vegas for the MarketingSherpa Email Summit 2015. Right on the heels of the Email Evolution Conference in Miami, we had a chance to meet some of the leading email marketers today and see just what’s on everyone’s minds this year.
https://storify.com/movableink/using-data-and-automation-to-make-email-human-at-m