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Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

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Live data is changing the way marketers engage with customers. The batch and blast, billboard style of reaching your audience is being replaced with highly personalized, relevant experiences.

By pulling live data into emails, brands are creating personalized, in-the-moment messaging that provides value and drives action. Marketers can incorporate real-time data with live social feeds and API integrations, and target content based on consumer data and open-time context.

We’ve teamed up with Oracle Marketing Cloud to bring you a new lookbook, Live Data in Email: The Lookbook. In it, you’ll find five beautiful email examples that use live data to engage and convert with up-to-the-minute promotions, reservation services, social content and more. All of the emails are powered by Movable Ink and can be sent through the Oracle Marketing Cloud.

Download your free copy now. Then come find us at Modern Marketing Experience North America on April 26–28, 2016 at the MGM Grand in Las Vegas.

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