At Movable Ink, our mission is to help marketing teams of all sizes engage each and every customer through scalable, highly personalized campaigns. Today’s economic climate presents unique challenges which will continue to change customer behavior, and it’s more important than ever for marketers to quickly adapt to these shifts.
We know that marketers are no strangers to navigating change, so the challenge is now the scale and speed at which campaign plans and strategies need to evolve. Though we can’t predict exactly what the future will bring, we do know that mobile channels will be pivotal for any successful marketing strategy. That’s why we launched our Inkredible Mobile Integrations blog series, where we’re highlighting all the different ways companies can use Movable Ink’s partner integrations to take their one-to-one campaign personalization to the next level.
In this post, we’ll show you how to leverage mobile messaging to drive results in the onboarding and welcome stage of the customer lifecycle.
Guide customers to their “next best action”
To boost engagement from the start, brands can use rich push or in-app messages to encourage actions that increase customer lifetime value. These steps will vary by company and industry, but a few examples include profile completion, loyalty program sign-up, and social media follows. Once you’ve identified the best actions for your brand, you can set up waterfall criteria that seamlessly guide customers through the onboarding journey — you set the conditions, and Movable Ink’s technology will take care of the rest.
Using Movable Ink’s partner integration with Airship, marketers can create relevant visual experiences within mobile app messages to guide their customers to the next step in their journey to drive engagement.
DAZN, the leading global sports streaming service, leveraged Movable Ink’s integration with Airship to create a mobile rich push notification that displays a schedule of upcoming events that can be targeted by the user’s region, sports preference, and team preference.
Since DAZN could repurpose the app they used in their email campaigns, they saved valuable production time. Additionally, the dynamic rich push message saw a 57% lift in click rates.
Show personalized introductory offers
Personalized introductory offers are another way to drive engagement early on, which you can deliver through the app message center. With Movable Ink at your side, you can harness the power of data to automatically tailor promotions to each customer’s unique interests. This added nuance is often that extra something that makes the difference between a brand loyalist and someone who almost became a customer.
Offer an onboarding checklist
There’s a reason the checklist has always been a trusty tool for anyone who needs to get organized — it works. And as it turns out, it’s useful for helping customers stay on-task in the onboarding process. Using a rich push message, you can show them a checklist to walk them through setting up their account. By presenting them with clear steps to complete, you’ll remove confusion at the onset and minimize friction in the future.
To learn more about Movable Ink’s partner integrations, visit the Exchange.