The marketing funnel is the go-to tool for understanding your customer’s journey and sending them the right messages at the right time. But how closely do your email campaigns follow the marketing funnel?
Without mapping your emails to your customers’ stage in the funnel, you could be delivering poor experiences instead of converting loyal customers. Use the infographic below to determine which types of email content are appropriate for various stages in the marketing funnel.
To learn more about pairing your email campaigns with your customer’s journey, check out this blog post: Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing.