Important Dates for Email Marketers: Your 2018 Holiday Campaign Calendar

Black Friday is less than 100 days away. The pressure is on.

If you haven’t kicked off your Black Friday and Cyber Week email marketing campaign planning, there’s no better time to start than the present. There’s a lot at stake, especially for those looking to blow last year’s results out of the water. (No pressure or anything.)

But even with great planning, the winter season has its own challenges. For one, your customers’ buying behavior will change because they’re shopping for their friends and family instead of themselves. The ability to pivot quickly to meet your customers’ needs will become more important now than any other time of year.

And don’t forget about the sheer volume of messages that your customers will receive. Only the most relevant, customer-focused messages will get noticed.

But don’t panic, we’re here to help. Use the calendar below to plan your upcoming campaigns.

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Want more helpful 2018 holiday email marketing tips? Download our ebook, Steal These 2018 Holiday Email Ideas. It’s packed with real-life examples, proven tactics, and advice for driving your most successful holiday email campaign ever!