At Movable Ink, we <3 our partners. And the feeling is mutual! Check out our video interview with Rory Mitchell from Cheetah Digital to learn how we help them elevate experiences for clients.
Movable Ink & Cheetah Digital from Movable Ink on Vimeo.
Check out the full transcript:
“We partnered with Movable Ink back in 2011. We were of your first partners. We were really looking to transform the types of programs we were offering to our clients. We found that customers not only loved it, but they wanted to buy it. Clients demand a really high level of support, and when we partnered with Movable Ink, I think they were really great about developing a team that modeled our types of clients and how we supported our customers. That really spoke well to us in terms of the partnership.
The other thing, too, that was really evident early on was that there was lots of new and different applications at the time that I don’t think any of our customers had seen. It was unlocking lots of different ways for us to engage with customers. It was a win-win in terms of how we launched the partnership.
The one thing that I was really surprised about was how well the partnership was going in terms of the response. I think that at a programmatic level it was clear to see that it was performing well. I think the popularity and the acceptance and reception to that type of discipline is what surprised me the most.
Cheetah Digital is all about the marketer. We’ve been really clear and deliberate, that’s our focus. We’re very clear and deliberate about us being the best cross-channel global technology leader. I think Movable Ink is driving towards those same goals with us. Our customers are absolutely driving client success. I think there’s lots of room in all aspects for us to grow together.”