How Delta Lifted Click-Through Rates by 132%

Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it?

That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic.

That’s how Delta overcame several hurdles that stood in their way of delivering a delightful (and ridiculously personalized) year-in-review campaign.

Delta wanted to treat their rewards program members to a year-in-review email that showed off their travel activity through the year. But multiple rewards tiers combined with countless combinations of miles, rewards earned and more stood in the way of a smooth deployment for this creative campaign.

To find out how Delta used intelligent content to create a successful campaign that their customers loved, download the case study.