Holiday Spending by the Numbers

Now that Cyber Monday is behind us, we can take a look back at some of the most impressive shopping stats of the season so far.

How did brands do this holiday rush?

The story to date is a positive one. Adobe expects online holiday shopping to surpass $140 billion, representing a 14.1% growth year over year. And with Cyber Week expected to account for 20% of total holiday season revenue, the best news is yet to come.

Here are some stats that tell the story:

Overall

Thanksgiving

Black Friday

Cyber Monday