By Carine AlexisDigital Marketing
Now that Cyber Monday is behind us, we can take a look back at some of the most impressive shopping stats of the season so far.
How did brands do this holiday rush?
The story to date is a positive one. Adobe expects online holiday shopping to surpass $140 billion, representing a 14.1% growth year over year. And with Cyber Week expected to account for 20% of total holiday season revenue, the best news is yet to come.
Here are some stats that tell the story:
Overall
- Consumers spent $7.4 billion dollars on Black Friday, which is a 19.6% increase compared to last year
- From November 1st to December 1st, desktop devices could be attributed to 37% of overall traffic and 59% of purchases, While smartphone devices were responsible for 58% of overall traffic and 36% of purchases.
- The National Retail Federation expects an estimated 165.3 million people to shop from Thanksgiving Day through Cyber Monday
Thanksgiving
- For the first time ever, Thanksgiving Day online sales have passed the $4 billion mark
- Smartphones continue to be strong for both browsing and conversions: 45% of sales happened on mobile, a 24.4% increase compared to last year
- E-commerce giants” — which make over $1 billion in annual revenue had a 244% rise in sales on Thanksgiving Day
Black Friday
- As of Small Business Saturday, Black Friday was the second-largest online sales day ever at $7.4 billion. For reference, last year’s Cyber Monday spending was $7.9 billion
- Average order value on Black Friday set a new record at $168
Cyber Monday
- As of 9 a.m. ET, Cyber Monday shoppers already spent $473 million in online sales
- Cyber Monday sales hit $9.4 billion, which makes it the very first $9 billion day in eCommerce revenue