VerticalResponse has a great blog post on futuristic email marketing tips. Real-time cues are powerful ways to engage your recipients. Check it out!
“With the emergence of daily deals and flash sales, time is of the essence. According to the Sherpa panelists, 95% of emails are opened 2 days after they’re actually received! Including visual time cues, like a countdown timer within the body of your email will provide customers with a realistic sense of urgency. How do you implement something like this? Check out companies like Movable Ink. They offer free and paid apps ranging from countdown timers, tolocal maps and more. All you need to do is copy and paste their provided HTML into your email and voila, you’re a visual cue aficionado. Fancy!”