We are excited to announce that we will be attending Money20/20 in Las Vegas. Join us on October 28th at 2:30 PM to watch our panel on humanizing digital marketing.
Alison Lindland, our Director of Client Strategy will be sitting down with marketing and design leaders from American Express, E*Trade, and Acorns to uncover the steps they took to humanize their digital marketing with real-time, data-driven experiences that speak to customers on a 1-1 level.
About our panel
Consumers’ perceptions of what makes a great brand experience are deeply personal and driven by their own unique, emotional, idiosyncratic, and very human terms. As a leading medium for connecting with consumers, a brand’s digital marketing must be personalized enough to resonate with each consumer on a 1-1 level.
Creating and scaling personalized digital marketing content across channels such as web and email, is no easy feat and requires marketers to have the right mix of customer data, creative and technical resources, and organizational backing. In this panel, you’ll hear how some of the world’s leading brands have pulled it off.