In 1971, the first email was sent out across a network just a couple years after the creation of ARPANET (the tubes), the precursor to the Internet. Over the past 20 years (the web debuted in 1991) innovation on the web has leaped forward. Today we take for granted the fact that we access rich applications on the web, view streaming video (sorry), and find the perfect chili recipe in seconds.
This really sucks for anyone doing email marketing. The web kids get to play with shiny new toys but email people don’t. There are plenty of brilliant, innovative ideas ready to burst free if we just had a conduit to bring rich content to email. It doesn’t have to be this way. We could be bi-winning. There’s no reason we shouldn’t be able to bring dynamic, real-time, and relevant content to email while respecting the inbox.
In the coming years we’ll all look at email differently. There’s a ton of innovation that’s waiting to happen. Over 1.5 billion people around the world use email. It’s free, it’s open, and it’s about to get a lot better!