Email Spotlight: Spotify’s Data-Driven Artist Wrap-Up Campaign

Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign.

Using personalized statistic data, including number of listeners and total time spent streaming, Spotify delivered a highly-personalized campaign. Here’s what it looked like.

The email included personalized images based on all available artist data and included 27 language variations.

The result? Hyper-personalization = shareworthy email content. The social buzz is huge; with many artists sharing their personalized email with their followers throughout their social channels.

This isn’t the first time Spotify sent a highly-personalized email. Over the summer, they delivered an email to their listeners that included their most-tracked artists. It was so good, we named it one of the best contextual emails of the season! Check it out in the Fall 2016 Inkcredible 5 Lookbook.

The bottom line

Data-driven campaigns that put your customer in the spotlight are perfect for delighting your biggest fans. By combining data with personalization, you can tell a story that resonates with your audience.

Want to learn more about creating personalized email campaigns? Check out Email Marketing Personalization 101.