Email Spotlight: Origins

How do you turn a standard promotional campaign into a first-class customer experience? You gamify it, like Origins did.

The challenge

The skincare brand was running a two-week promotion and driving conversions was a top priority. But to achieve the level of engagement they wanted, they needed to create a memorable, customer-centric email experience.

That’s why they added a live poll asking people which products they couldn’t live without. Origins customers are passionate about skincare, so the live poll was the perfect addition to their email campaign.

Here’s what the campaign looked like:

Here’s a closer look at the live poll:

The results

They succeeded in making their promotional emails feel less promotional with a relevant poll that updated in real-time. The team saw lifts in CTR, they provided an interactive customer experience with a relevant, engaging promotion.

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