Email Spotlight: New York Liberty

Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox.

Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game.

Taking a cue from the Detroit Pistons, WNBA team New York Liberty created a live game report email that was sent out the day of the game, then updated with the live score each time the email was opened. The email also featured live player stats throughout the game.


The email also includes an “Upcoming Games” module that links directly to Ticketmaster using  a WNBA scheduling API—so fans can purchase tickets to future games without having to open a new browser.

For more inspiration on how to use live data in emails for retail, travel and more, download our Live Data in Email LookBook.