Each year, we see Pride campaigns miss the mark by falling back on stereotypes. When you’re talking about a celebration that’s all about representation, you have to make sure your message is on point, and HotelTonight nailed it with a personalized email that’s worth celebrating.
Challenge
HotelTonight wanted to feature an eye-catching roundup of hotels near some of the biggest and brightest Pride celebrations around the world, but they needed a scalable and automated way to incorporate live pricing for specific hotels, with the ability to update pricing on the fly.
Solution
HotelTonight decided to use editable background styles to make sure the email was a showstopper. As for the logistics, they used Movable Ink’s evergreen live pricing with their hotel ID modules to make sure each subscriber would see the most current prices at the moment of open…because now’s a good of a time as any to book that impulsive vacation.
HotelTonight even pulled in a live Instagram feed, so subscribers could see how the brand was celebrating at that very moment. The end result was just as functional as it was fun, using Movable Ink to create a relevant and visual email that had subscribers ready to “book the rainbow” and join in on the festivities.