The idea of “dynamic content” in email has come a long way. From flash sales and countdown timers, emails have started to include API integrations that are customized to an individual business level.
Some examples: Airlines are using seating charts within an email to upsell customers in one click. Ticket venues are allowing customers to reserve seats from right within an email and healthcare providers are offering the ability to make appointments at local offices. Retail companies are sending emails with sales that change depending on the time of day.
There are endless opportunities to use API integrations to make email more compelling and personalized. Simply by pulling in data from other channels – whether that’s social media, inventory, local stores, or the website – you can offer a new experience every time.
Want to learn how brands like Lenscrafters, Dunkin’ Donuts, and others are using API integrations in emails today?