Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in.
With contextual email, you can deliver sports scores that refresh automatically every time a fan visits the email. You can get more seats filled at games by providing up-to-the-minute ticket prices. You can boost engagement with live social feeds, right in your email. You can even tailor your emails to your loyalty program based on games your fans have attended in the past.
If you’re a sports marketer, you’ll want to download the Sports Marketer’s Email Playbook so you can start taking advantage of contextual marketing today.