Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust.
Contextual marketing is the key to building that trust and delivering experiences that speak to your customers’ needs. In The Retail Marketer’s Email Playbook, you’ll learn how to use email to deliver highly-targeted experiences, including:
- Creating a personal experience with location and weather targeting
- Including automated, exclusive email offers
- Using shopping behavior to inform content
- Leveraging the engagement of your social community in your emails
You’ll even find examples of what these contextual tactics could look like in your own emails. Download your copy now!