July is the official holiday email kick-off and planning phase, with marketers heads-down on creating new ways to exceed their email goals.
There’s a lot of work to be done, now that consumers and brands alike are preparing for the holidays earlier than ever. 40% of shoppers start making their lists before Halloween to ahead of the holiday rush. Many brands are offering exclusive deals to those earlybird shoppers: 8% kick off their holiday campaigns in August, 15% in September, and 33% in October.
Want to learn more about trends in holiday email marketing? Check out our infographic, Holiday Email Marketing Campaign Kick-off.
Feeling like you’re slacking on your holiday campaign? Relax. Now is the ideal time to kick off your planning, brainstorm new ideas, and review last year’s analytics to ensure that your 2017 holiday emails are better than ever. Use this handy calendar to identify important dates.
Now that you’ve got an idea of when and how to plan your holiday emails, let’s talk strategy.
Steal These 2017 Holiday Email Ideas
Our newest eBook is packed with all-new holiday email ideas and inspiration. You’ll learn how to level-up your holiday transactional emails, delight your customers with year-in-review emails, and use behavioral marketing to create content that makes your customers happy and drives results.
You’ll also see examples of real brands using these tactics to create successful campaigns.