Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

[ebook] How to Create Unique Visual Experiences Anywhere

Share This Post

We’re living in a visual era, where visual is the language that moves people. This has led to an all-new set of requirements for digital marketers.

Brands need to create compelling visual experiences based on all relevant data to each customer that is unique at every moment of engagement.

But that’s a tall order for most marketers, who have historically faced a false choice: They can either create personalized experiences for small segments in a non-scalable way, or they can create generic experiences for a broad audience.

This problem stems from the fact that traditional martech stacks weren’t designed for the visual era. As a result, many marketing investments are no longer moving the needle. In 2018, $96B will be spent on Martech alone, and yet 66% of CMOs are not hitting their business targets.

As digital touchpoints continue to increase by 20% each year, the problem will snowball. Those unique visual experiences will only become harder and harder to create.

On top of that, the visual era is driving a new set of requirements for marketers. These days, brands need to:

  • Create visual experiences
  • Based on all relevant data to that customer
  • That is unique at every moment of engagement

In our ebook, How to Create Visual Experiences Anywhere, we’ll explore how a visual experience platform can help marketers solve that problem by helping them create unique visual experiences across email, web, and display – all while streamlining production and supercharging their existing martech stack.

We’ll focus on four cross-channel experiences: loyalty, acquisition, re-engagement, and replenishment. Download your copy now!

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now