Once an email marketing campaign is sent out, subscribers are going to get the content from that time of send – whether they open emails that day or a year from now.
Most campaigns don’t take into account things like time of open, location, or what’s happened since the email was originally sent. But with so many people using mobile devices to check their emails, companies are slowly changing that, working to ensure that emails are contextually relevant whenever and wherever customers open them.
Finish Line, an athletic apparel store with both brick-and-mortar locations and a growing eCommerce presence, is doing just that… and it’s paying off. Over the past year, the company has doubled open rates and grown click-through rates by 300%.
This didn’t happen overnight. As Finish Line experiments with the capabilities of contextual email marketing technology, the business has been rethinking and redesigning email campaigns to make them more targeted and more personalized.
Our latest eBook covers four different campaigns Finish Line used to do it – raising email revenue by 50%. Check it out!