Category Archives: Uncategorized

Email Spotlight: Finish Line

We’re always excited to see contextual email marketing campaigns recognized for greatness. Recently, an innovative Finish Line email campaign earned the company a 2016 eTail Best-In-Class Award. Continue reading

Email Marketing 101: A/B Testing

Hi there marketing mavens. Today’s edition of Email Marketing 101 is all about A/B testing. Here we go …

You’ve spent days – if not weeks – crafting your message, finding perfect images to complement it and developing a pithy subject line. And, finally, off it goes – on its way to tens of thousands of inboxes. Continue reading

social week

3 Things Email Marketers Can Learn from Social Media Week

The following guest post was written by Leah Kovach. Leah is on the demand generation team at Movable Ink.

Last week, I attended Social Media Week here in New York City. While the event was clearly focused on social media, many of the key points and ideas articulated have applications to the email marketing world. Here’s what the experts in social are saying: Continue reading