Hi there marketing mavens. Today’s edition of Email Marketing 101 is all about A/B testing. Here we go …
You’ve spent days – if not weeks – crafting your message, finding perfect images to complement it and developing a pithy subject line. And, finally, off it goes – on its way to tens of thousands of inboxes. Continue reading
Think Spring marketers! Now let’s catch up on some marketing news you may have missed …
Five ways CMOs aren’t getting content right
Did you know the travel and hospitality industry had the highest open rate among 17 industries included in a recent study by Silverpop? And the second highest click-through rates in that same Continue reading
Ray Tomlinson, widely known as the inventor of email, passed away at age 74 over the weekend. An internet innovator, Tomlinson created the first person to person email in 1971 and Continue reading
Good morning Marketers. How about some email marketing news with that coffee?
The truth about email: An infographic
The following guest post was written by Leah Kovach. Leah is on the demand generation team at Movable Ink.
Last week, I attended Social Media Week here in New York City. While the event was clearly focused on social media, many of the key points and ideas articulated have applications to the email marketing world. Here’s what the experts in social are saying: Continue reading
Happy Leap Day Marketers. Let’s dive into this week with a quick catch-up on email marketing news.
Getting more ROI out of email marketing
It’s so hard to say good bye. To your email subscribers. But sometimes, you can’t avoid losing a few. And it only takes a few unwanted emails or a clunky unsubscribe process to hurt your Continue reading
As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Continue reading